Industries · Sport
Sport runs on dashboards. Syrtis turns them into an expert's read — the same one, every game.
Not a smarter model — one that finally carries your read of the game: which numbers matter, what they say. Applied to every game, identically.
The problem
In sport, data is everywhere — interpretation, nowhere.
Scores live in a stats app, performance in dashboards, audience in the CRM. And meaning — why that run swung the game, what to write and what to leave unsaid — lives in a handful of experts' heads, and never leaves them.
Put an AI on top and it inherits the fragmentation: it spits out a box score but can't interpret the way your newsroom would. Even fed the right file, it stays unstable. AI that disappoints in sport doesn't have a model problem — it has a foundation problem.
The sports substrate
Capture the expertise, not just the data. That's where AI turns from gimmick to leverage.
Syrtis captures the raw material of sport as connected, sovereign knowledge: the raw data, the computations that turn it into facts, and above all expert interpretation — what your newsroom knows how to read in those numbers. This corpus is three things at once:
- Verified facts — every number in the report is computed, not hallucinated, and traceable back to the source data. The non-negotiable floor of any sports content.
- Reusable expertise — your experts' eye (what to analyze, how to write it, to what standard) is built into the interpreter agents. It stops living in one head; it applies to every game, identically.
- Interpretation substrate — connecting data, facts and expertise produces the extended analysis — runs, momentum, profiles, season trends — that only a specialist used to produce, and serves it at scale.
Client case · FIBA — Drazen
From raw play-by-play to a game report — validated, in minutes.
FIBA runs close to 3,000 games a year. Turning that raw data into reliable editorial content at that scale, with no dedicated writers: that's Drazen — the service Syrtis designed and operates for FIBA.
The real challenge isn't getting the facts right — it's faithfully translating FIBA's editorial expertise, on every game: which angle, which tone, how much depth. Co-built with FIBA's editorial team, Drazen carries the FIBA standard and reproduces it identically.
In production on the FIBA Basketball World Cup 2027 European Qualifiers. Validated reports are published automatically on FIBA event sites, in a dedicated tab of each game page, between the Box Score and the Play-by-Play.
See it live:
The sports expert
A specialist that knows your sport, your data, your standard.
Sitting on the substrate, the agent reads the context it needs and writes fresh knowledge back — the Syrtis agent pattern, applied to sport.
Generates the game report
Turns play-by-play into a complete editorial narrative, at a constant tone and standard.
Interprets profiles
Reads a player or a team across a season — strengths, trends, trajectory — the way a specialist would.
Prepares and reviews
Pre-game briefing, post-game debrief: who was efficient, shooting trends, deviation from the season average.
Cites and traces
Every claim is computed and tied back to the source data — no ungrounded takes, no hallucinations.
Transfers expertise
Your best analysts' eye, captured once, applies to every game and every team — identically.
The engine, embedded
Syrtis can front the service — or disappear into yours.
With FIBA, Syrtis runs an own-brand service. With Baseline Basketball — an all-in-one club-management platform in production since 2024 — it does the opposite: it's the embedded AI engine inside their product, the basketball expert in the coach's pocket.
That's our underlying intent: abstract the AI away. The services that consume it shouldn't have to build it — but the engine behind it must be solid, controllable, auditable. Visible or invisible, Syrtis holds that foundation.
Where it applies
Anywhere sports data is waiting for a read.
The pattern is the same wherever an organization produces sports data and needs it interpreted to its standard —
Federations & leagues
automated game reports across the season; continuous, consistent editorial coverage.
Clubs
interpreted player and team profiles, pre-game briefings, debriefs: a specialist's analysis, at a club's cost.
Sports media
editorial production at volume, anchored in official data, never off-standard.
Data & performance
performance dashboards (runs, momentum, efficiency) read and translated into usable language.
Marketing & audience
connecting scattered stats, CRM and engagement to draw conclusions, not just charts.
Scouting & recruitment
compared profile synthesis over time, to decide on connected facts, not impressions.
Different sports, the same need — data that piles up, expertise that should apply everywhere but usually stays in a few heads.
Sovereignty & compliance
Your data stays inside your perimeter.
Game data, athlete profiles, audience: sensitive data, sometimes personal. Syrtis runs on-premises or in sovereign EU cloud — Drazen runs on a Syrtis server in the EU. Model-by-node selection keeps sensitive steps on local models. Full provenance, versioning, audit trail. GDPR and the EU AI Act respected by design.
Turn your sports data into an expert's analysis.
FAQ
How does Syrtis connect to our systems (stats, CRM, federation API)?
Through ingestion nodes: APIs/webhooks, SQL databases, documents, exports. Everything enters via the indexer, with no upfront rebuild.
Can the report really reflect our editorial tone?
Yes — that's the core. Your newsroom's expertise is built into the interpreter agents and applied to every game, identically. That's exactly what a single prompt over a big file can't do.
Is it reliable, or does it hallucinate?
Facts are computed by deterministic code and traced to the source; interpretation is framed and then checked by a dedicated agent. The report is validated, not guessed.
Where does our data live?
In a sovereign substrate: on-premises or EU cloud. It does not leave your perimeter.
How long until a useful first service?
A first service is built in hours, not months. Drazen today produces a complete report in minutes, with no human intervention.